Agriculture is often undervalued, seen as a poor man’s job rather than a vital industry. Farmers aren’t recognized as entrepreneurs simply because they don’t sit behind a Mac and create visually appealing PPTs. As a result, farming is not considered a lucrative career, and fewer people are willing to pursue it. We aim to change Societal Perceptions and lack of recognition by empowering farmers and redefining agriculture as a scalable, profitable, and respected industry. By applying proven startup strategies, we help farmers expand their reach, leverage social media, and connect directly with today’s health-conscious consumers.
1 May 2025